Mar
17th
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17th
How PR Pros Are Using Social Media for Real Results [Mashable]
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I really do feel strongly about what I told Christina in this interview:
“Right now we are doing a lot of work to mash up social data with business data to get cause and effect. Some products are starting to support this action — but only a few. I think this is the next big wave. You’ve got to be able to tie causes to effects, and that is the big challenge right now, what all our clients want, and what is frankly the hardest to accomplish.”

