15th
Bloggy Ascendency
It’s no secret that most of the so-called B-list superstar tech bloggers are now writing for A-list sites — in fact, it’s been a prominent meme for a few months now — Steven and Mark at Mashable, Cyndy at The Standard, MG at Venturebeat, Sarah and Corvida and Frederic at ReadWriteWeb, etc. — the list goes on.
But it’s hapeening at a bigger level too, obviously — TC syndicated by WashPo, GigaOM now syndicated by BusinessWeek, the Guardian buying PaidContent, the NYT buying and implementing Blogrunner, the WSJ implementing OneSpot…
The B list becomes the A list — and the A list goes mainstream. The times they are indeed a-changin’. Though I have to admit that I haven’t a clue as to where all of this is really headed. There’s a lot of talk about who will fill the B-list shoes and/or if there even is an identifiable C-list. Will we see consolidation among the A-list blogs (Arrington: I will buy everyone and kill CNET), and/or more acquisitions, as Kara Swisher and others have suggested? And as for big media and newspapers generally, it’s clear they’re in trouble and exploring new content strategies, but the endgame there has yet to be written.
I’m taking bets, though, as to when RWW will announce its first major big media syndication deal…
