25th
Very interesting…Intel has pulled together a group of A-list social media influencers to construct a sort of hybrid advisory board + evangelist group. I’m a BIG fan of advisory boards (provided they actually advise, hehe), but it will be interesting to see what kind of results this group does or does not produce for Intel. Several members have already posted on their first meeting and the content discussed therein, giving Intel a nice bump in traffic and some high-level visibility among a few of the Valley’s biggest movers and shakers.
But what will be more interesting to see is a.) whether these influencers have any long-term effect on Intel’s digital strategy, and b.) whether there is any kind of backlash around the ad-hoc evangelism piece (Macbook Airs notwithstanding.) Still, I’m impressed that Intel had the wherewithal to enlist subject matter experts in their attempt to revamp their Web presence and interactive strategy.
