About Me

Josh Dilworth

I am the Founder and CEO of Jones-Dilworth, Inc., a PR and marketing consulting firm focused on bringing early-stage technologies to market.

You can find my formal bio here, and you can take a look at my life plan (the bigger picture) here.

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Contact me at josh [at] jones-dilworth [dot] com.

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How Conceptual Metaphors are Stunting Web Innovation

From a guest post last week by Venkatesh Rao:

Consider these terms: page, scroll, file, folder, trash can, bookmark, inbox, email, desktop, library, archive and index. They are all part of the document metaphor, a superset of the “desktop” metaphor. Some elements, such as scroll, desktop and library pre-date the printing press, but all are based on some sort of “marks on paper-like material” reference.

It’s an important point — the tyranny of conceptual metaphors (and in particular, Gutenberg’s shadow) can be quite limiting.

Disclosure: Xerox is a client.

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