4th
Bittersweet.
Beluga got snapped up by Facebook this week, which was simultaneously totally awesome and also totally sad because our work together had really only just begun.
The plans we had made…
Major congrats to the team — Ben, Lucy and Jonathan. You guys rock hard. And we’re still going to eat everyone’s lunch at SXSW.
I feel this way every time a client gets acquired, and it’s the consultant’s curse. Siri was much the same way — Apple did the deal a mere 6 weeks after we launched. It’s good for the agency in terms of branding and track record, but it always feels too early, no matter how much sense it makes or how large the multiple.
And for the entrepreneur it’s always a tough decision too. You don’t get into business just to get out of it. It always comes down to, is this going to help be leave the world an even better place than I found it?
The very best acquirers know as much to be the ultimate bargaining chip. It’s very gratifying to see clients go on to new opportunities where 1+1=3.
Disclosure: Beluga is a client.
