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The Embargo Breaks Part Deux: Is a Press Release News? | SheGeeks
WORD UP (sorry people, but it is true). There is a symbiotic relationship at play, and that part is never going to go away. FriendFeed is my favorite example — we launched them and continue to provide baseline support — but essentially the thing has become its own animal, and the guys are just rockin’ and rolling on their own (an overwhelmingly positive result, and we wish this happened with all of our clients) — but people forget that it started somewhere, and it didn’t happen in one day. Or, Radar/Twine — we’ve been criticized for overhyping the Semantic Web (which is another discussion altogether), but when we started with Nova, no one understood what the heck we were talking about and no one cared and we had to be super proactive and scrappy and we took the time to sit down with everyone — and I mean EVERYONE. In that case too, it didn’t happen in a day. Now the Semantic Web is, for example, one of RWW’s core beats, and I am NOT saying that Nova made it happen all by himself, because that isn’t even close to the truth. But I’ll tell you — it took a lot of kicking and screaming at first;) Read my response to Part One here.
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