30th
A couple of days ago Reuters made an announcement that appears to have been ignored by the PR industry. Essentially they announced the introduction of technology that would scan news for sentiment on particular companies and issues. If, as a result of these news scans, sentiment went above or below user defined limits, then an automatic trade would be executed. It’s another form of algorithmic trading and will likely become a key target for PR consultants wanting to drive the price of a stock up or down.

