24th
We see a lot of this kind of false-hope thinking too when clients first come in the door. It’s important to look at the bigger picture, your intended audience, etc. — and we’ve even been hearing a lot of pushback from VC’s on our clients that a “big launch” tapers off so quickly that it’s barely worth the dollars and effort that went into making it in the first place.
As Josh points out, this worry is typically abated (temporarily) with a replacement strategy of “going viral.” But, as Josh also wisely says, “…having a product go viral is not easy — nor is it something you can just ‘sprinkle on a product’ after creating it.”
I can tell you from ongoing first-hand experience, both great successes and utter failures, that viral spread and adoption is the result of a long-term planning and superior execution, as I discuss here.
