For starters, a quick shout-out to client Parse.ly, whose upcoming launch was outted in Techcrunch 2 weeks ago.
I really do think that predictive capabilities will not just be in vogue in 2012, but will also be real — meaning, really actionable, and really accurate. This is something Kovas Boguta and I have been talking about for 3+ years and I’m excited that we’re finally arriving,
It’s also an area in and around which Jones-Dilworth has been making a lot of bets, too. I wrote about this trend on my recent Mashable predictions post. Viralheat has been preaching the future-tense word since June of last year.
AreYouWatchingThis?!, Bottlenose, Forecast and The Daily Dot have also made big technological and capital investments in the future tense.
Klout is even rumored to be working on new predictive capabilities.
I’ll update this post as things pick up steam.